Social Media Matrix Review
Posted on July 15, 2009
Filed Under Social Media Matrix | Leave a Comment
Perry Belcher and Ryan Deiss have partnered up to bring their own “Social Media Money System” to the web. The system in a nutshell has been delivered on two letter size “cheat sheets” that are available on their website for free download.
The two cheat sheets describe two different angles of social media. First, how to engage and interact without violating the unwritten rules of social engagement. And second, the subtle tricks and secrets you need to know and follow if you want to actually generate business leads and make money using social media.
The “Big Idea” of the entire system, is that people buy stuff from people whom they know, like and trust. All the other parts of the Social Media Matrix are shaped around this, and it is good to keep that idea in mind when you look at the cheat sheets.
Peter and Ryan explain how to get people in social media sites to know, like and trust you, with an offline analogy: The Party Principle. Just act like you would at a party! At a party or any similar social eventoffline, you don’t walk up to people you’ve never met before and smack a pitch or an offer in their face. So why do that online?
You shouldn’t. And that’s the first main lesson to be learned from the cheat sheets. What should you do? Try focusing on content and giving value and advice for free, instead of slapping every new connection you make with an instant pitch.
The ticket that leads to “Know, Like and Trust” is content, not pitch, invisible sales, free trials, and free teleseminars or webinars that are used to deliver valuable and useful content.
OK, you say, but I’m not a charity – how am I supposed to make money if I give away my golden nuggets for free?
Alright, let’s take a look at the second “cheat sheet” from Peter Belcher and Ryan Deiss. The second cheat sheet lifts the curtain to reveal the social media money machine. And again, the biggest rule here is “No direct selling!” – ever. So in this cheat sheet the authors illustrate in broad strokes how the different components of social media work and link together. An important role is played by your blog.
There is a definite place for email list building as an added layer of social networking on twitter and facebook. Everything is geared towards interaction. Create content rich “pre-affiliate videos” and deliver your own spin that your followers can use etc.
The second map could be a bit more concise for my taste, but that’s why Peter and Ryan are delivering the cheat sheets with free videos that explain everything in detail. Even though the maps leave a desire for more clarity, if you want to keep up with the social networking direction of the internet and e-commerce, this free download is a definitive must for you. Click here to download.
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